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Meta has expanded Muse, its personal AI agent, with skills and connectors aimed at small-business tasks. The company says Muse can work with Meta business accounts and third-party tools, but it has not provided detailed usage examples, subscription prices or a broader availability schedule in the announcement.
Meta announced an expansion of Muse, its personal AI agent, with new skills and connectors intended to help small businesses handle work through tools they already use. The company says Muse can connect with Instagram professional account analytics, Facebook Pages and Meta ad accounts, as well as third-party business services; the announcement does not give a full feature list or detailed terms for paid subscriptions.
Meta says users can link Instagram professional account analytics, Facebook Pages and Meta ad accounts in a few clicks. According to the company, Muse can use information about a business, including what it sells, its brand voice and recurring customer questions, to inform its work. The announcement does not specify precisely what data is collected, how long it is retained or what safeguards govern each connection.
The company also says Muse connects to dozens of tools that businesses use for branding, storefronts, bookkeeping and customer records. Canva is named as one partner. Meta says additional connectors are listed in Muse app settings, that more are planned and that businesses can build custom connectors for services not yet supported. Interested partners can apply through Meta’s Muse platform site.
Meta describes Muse as free for most needs and says subscription plans are available for people who want more. It does not name the plans, prices or specific limits in the supplied announcement. The company says it plans to add more skills and connectors in the coming months.
More Tasks Linked to Business Tools
The expansion is aimed at a common small-business constraint described by Meta: owners may have ideas but limited time to handle the many roles involved in running a business. If the announced connections work as intended, an agent that can draw on a business’s existing accounts and records could help owners manage some routine work without switching between separate services. That possibility depends on the agent’s actual capabilities, which the announcement does not detail task by task.
Connections to customer records, bookkeeping and advertising accounts also bring business information into an AI-assisted workflow. Owners will need clear information about permissions, data handling and the actions Muse can take before deciding how much of their operations to connect. Meta’s announcement frames the product as a way to free up owners’ time, but it provides no independent results or measurements showing how much time businesses save.
Muse Adds a Business Focus
Meta says it introduced Muse earlier in September 2026 as a personal AI agent available in the United States and Canada that completes tasks on a user’s behalf. The new announcement extends that product with business-oriented skills and connectors. It does not say that Muse is now available in additional countries, so the earlier US and Canada availability is the only geographic information stated.
Meta says small businesses have been growing on its apps for nearly two decades. The announcement presents Muse as a way to connect a business’s Meta presence and outside tools in one place. Canva co-founder and chief product officer Cameron Adams described connection to a user’s existing work and brand as central to making an agent useful. His comments express a partner’s view of the product, not an independent assessment of its performance.
““I work about 65 hours a week, and there are so many things where I’m the only one who can do them.””
— Tom Mulholland, owner of Mulholland Grocery in Malvern, Iowa
Pricing and Capabilities Remain Unspecified
The announcement does not provide the names, prices or feature limits of Muse’s subscription plans. It also does not identify all current connectors, explain which tasks the new skills can complete, or describe what actions require a user’s approval. Meta says early users and partners have shared feedback, but the supplied material contains no specific examples or results from that feedback.
Details about data access and handling are also not set out in the announcement. It is unclear how Muse uses information from connected customer records, bookkeeping or ad accounts, and whether those connections differ by service. Meta says more connectors and skills are coming, but gives no dates or list of planned additions.
Meta Plans More Connectors
Meta says users can get started with Muse for Small Business through the Muse app and view available connectors in its settings. Businesses seeking a service that is not listed can explore custom connectors, while potential integration partners can apply through the Muse platform site. The company says it expects to add more connectors and skills in the coming months, without naming a release timetable or specific services.
Further details on subscription pricing, supported tasks, data practices and geographic availability will help businesses judge whether the expansion fits their needs. Meta has not provided those details in this announcement.
Key Questions
What did Meta announce?
Meta announced new skills and connectors for Muse aimed at small-business work, including connections to Meta business accounts and outside tools.
Which Meta accounts can Muse connect to?
Meta says Muse can connect to Instagram professional account analytics, Facebook Pages and Meta ad accounts. The announcement says those connections can be set up in a few clicks.
Does Muse cost money?
Meta says Muse is free for most needs and that subscription plans are available for people who want more. The announcement does not give prices or plan limits.
Where is Muse available?
Meta said earlier in September that Muse was available in the United States and Canada. The small-business announcement does not name any additional countries.
What remains unknown about the new features?
The announcement does not give a full connector list, detailed task capabilities, subscription terms or a complete account of how connected business data is handled.
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